Pan-Mass Challenge (“PMC”), the largest athletic fundraiser in the country, has long been a leader in DAF fundraising. In January 2024, they implemented DAFpay as an express checkout donation option on every participant’s fundraising page - and they’ve seen incredible results:
PMC's record-breaking DAF raise
Significant Impact
PMC raised over $3.5M through nearly 5,000 DAFpay gifts in 2024, with digital DAFs now making up 39% of total DAF revenue.
Gift Analysis
The average DAFpay gift is $699, with a median of $250.
Core to Online Fundraising
DAFpay accounts for 8% of total online giving—2.5 times more than Venmo.
Critical Peer-to-Peer Fundraising
DAFs now contribute 15% to PMC's overall revenue.
Dates used in this case study for 2024 are January 1 - August 17
It's not optional to have [DAFs] front and center on your website [and] in all your materials
DAFs are the primary growth driver of revenue
Nearly half (47%) of PMC's $2M 2024 YTD total fundraising increase came from DAF revenue growth.
DAF revenue growth of nearly $1M was primary driven by DAFpay, which increased digital giving by 28%.*
Including offline DAF gifts, the total number of DAFs used went from 48 in 2023 to 123 in 2024 – a 156% increase.
A major factor in this growth is that DAFpay allows donors to give through almost any DAF. This year, 105 DAFs were used to support PMC digitally, up from just 1 last year.
Dates used in this case study for 2023 and 2024 are January 1 - August 17
People want to use their DAFs as their charitable wallet for any size gift online - and they will when it is easy with tools like DAFpay
Without DAFpay
- Donors had to take several extra steps to submit a gift, such as searching for PMC by EIN, and obtaining the rider's number
- PMC staff received checks weeks later and lacked the information necessary to credit a rider or find contact details
- Participants were unaware their gift was submitted until weeks later, missing the chance to boost their fundraising momentum in real time
With DAFpay
- Donors can submit DAF gifts instantaneously via a PMC donation form with just 3 clicks
- PMC Staff have key gift details, such as its tracking ID and the donor's email address
- Participants can see when a gift has been submitted and have the contact information to send a thank you message
"I tested DAFpay with a donation to my son's upcoming 1st PMC ride. It required fewer keystrokes than entering in my credit-card information and was as easy as using PayPal."