The secret to Daffy’s success on DAF Day? An integrated and holistic approach to making the most of DAF’s own holiday!
Proactive Communications
Daffy began seeding awareness of DAF Day 10 weeks in advance with consistent social content and ramped up email campaigns the week of the event.
This helped establish DAF Day in people’s minds - both so that current account holders could plan their giving for DAF Day, and prospective account holders could have a mental deadline to get their account set up and funded.
Motivating Initiatives
Apart from the inherent excitement of a dedicated day for collective giving, Daffy also set up a special promotional incentive for giving on DAF Day. If you donated on Daffy, you were entered into a sweepstakes to be one of the 10 generous participants to receive a $100 Daffy Gift, a digital charity gift card
They also offered an incentive for account holders to invite a friend and both would have $25 added to their Daffy account once the new account was funded.
These two initiatives were relatively low-cost with incredibly successful outcomes for greater giving and growth.
Collaborative Partnership
Daffy worked closely with the Chariot team to align on the messaging and timeline of DAF Day. It allowed Daffy’s Co-founder & CEO, Adam Nash, to be featured in press for the initiative, a DAF Day public webinar, and prominent placement on the DAF Day website. This led to high visibility for the Daffy brand on an initiative that reached 10s of thousands of folks in philanthropy.
Donor Experience
Daffy has also collaborated closely with Chariot to add game-changing enhancements to the DAF donor & nonprofit experience:
Seamless DAFpay connection
Daffy built a custom connection to DAFpay so their members can use their Daffy DAF as a payment option on over 60,000 nonprofit donation forms and campaign pages!
DAF-to-DAF Transfers
Daffy added DAFpay into their own platform as a way to transfer funds from an outside DAF to their Daffy account. 25% of their 2024 contributions came through DAF transfers.
Chariot Disbursements*
Daffy partnered with Chariot to develop a state-of-the-art digital grant payment system that could be utilized by any payer in the ecosystem. Faster, easier, safer payments are what donors, nonprofits, and DAFs all want!
Transparent Reporting
The day after DAF Day, Daffy shared their results so they could be included in the immediate announcement of the inaugural DAF Day’s success.
They were able to track new account openings in the week before DAF Day, total gifts on DAF Day relative to a prior comparable day, and ultimately reported on their single-day total volume in their annual report - almost as much as Giving Tuesday!
- +40% New Accounts
- 4x Daily Gifts
- $233K granted on DAF Day - nearly as much as the $364K granted on Giving Tuesday a few weeks later.
“Our participation in the first-ever DAF Day paid off in every way. The shared moment effectively rallied the Daffy community, grew our reach, and inspired more people to give. We're ready to build on that momentum in 2025.”